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Archive for the ‘AWARENESS and MEDIA’ Category

PR WEB: A free guide has been published online for women with a man in their life who has been diagnosed with prostate cancer. READ MORE> Womans_Guide_to_PCa_Treatment

Women Against Prostate Cancer today announced the availability of A Woman’s Guide to Prostate Cancer Treatment: Supporting the Man in Your Life.

The new, free online, easy-to-read booklet provides information on the available prostate cancer treatment options, targeted for caregivers so they can assist their partner in making the often difficult decisions involved in choosing a treatment path.

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Don't be shy, doc - digitally examine me.

PROSTABLOG:  This is a joke, right – a NZ contest will be launched this week to rate men’s bum cracks as part of this year’s Blue September prostate cancer awareness campaign?

Am I being prudish, or will this seriously help persuade a man to go to his GP and ask for a prostate cancer checkup…that will involve the doctor performing a digital exam?

Digital exam – polite language for sticking a finger up your “bum crack” to feel the prostate for signs of cancer.

Isn’t convincing men the digital exam is no threat to their masculinity one of the big problems of prostate awareness?

Are we so far along the path of overcoming macho resistance (read homophobia) that we can joke about this in a serious awareness campaign?

Doubt it.

A story in today’s Sunday Star-Times newspaper announcing the bum crack contest said:

THEY CAN be seen on building sites throughout the country, are the bane of women’s lives and probably the delight of men’s – yes, the humble builder’s crack is again demanding attention.

A cheeky Auckland advertising agency has come up with a novel campaign called Rate My Crack in order to raise awareness for Blue September – the major awareness campaign of the Prostate Cancer Foundation of New Zealand.

The online campaign asks builders, both male and female, to take photos of their workmate’s rear end as it spills out of their jeans and send it in to be judged by the online community.

The owner of the winning ‘‘bum cleavage’’ will receive $1000 to spend at a Placemakers store.

Leighton Dyer, of Rascal advertising agency, said the company was looking for a light-hearted way to raise the profile of a serious disease.

He was not concerned the campaign would offend any sensitive souls – and he expected more than 90% of the entries to be from men.

Website http://www.ratemycrack.co.nz will go live on Tuesday.

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PROSTABLOG NZ: Kiwi prostate cancer campaigner Mark Ebrey sent this supportive note today about my small appearance in the Sunday Star-Times‘ magazine feature about people who reveal all on the web:

“I see you got an honorable mention in the Sunday magazine today. Well done.

I’ve got a petition currently before the Health Select Committee considering whether to review the LDR brachytherapy treatment option.

You will be interested to know I had the implant a month ago yesterday and to date – absolutely no side effects whatsoever, other than the pain over heart where the $24,000 bill is.

Am beginning to wonder about a disease I had no symptoms for, and treatment with no side effects – have I actually been conned?”

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NEW YORK TIMES: Arnold Palmer led the charge in popularizing golf in the United States in the 1950s and now, in retirement, he is in the vanguard of another movement: educating the public about prostate cancer. READ MORE>

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NEW YORK TIMES: Invasion of the Prostate Snatchers, by Ralph H. Blum and Dr. Mark Scholz, is a provocative and frank look at the bewildering world of prostate cancer, from the current state of the multi-billion-dollar industry to the range of available treatments. READ MORE>

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DIGITAL SPY: Corrie St binman Eddie Yeats (real name Geoffrey Hughes) is thought to be gravely ill in hospital after he collapsed with back pains at his Isle of Wight home.

The 66-year-old (right) had supposedly beaten prostate cancer after treatment last year. READ MORE>

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ONLINE ATHENS: A urologist who got prostate cancer has written a book about how he dealt with a disease he had been treating in others for years. READ MORE>

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