Archive for the ‘FUND RAISING’ Category

THE WHITE HOUSE: Health reforms in the US give prostate cancer patients a better insurance deal, US President Barack Obama claims in his statement launching the Blue September awareness month. READ MORE>

The health care reforms included in the landmark Affordable Care Act also address specific needs of individuals fighting cancer, including removing annual and lifetime caps on insurance coverage, prohibiting insurance companies from dropping coverage after an individual gets sick, and guaranteeing insurance coverage for individuals participating in clinical trials, the cornerstone of cancer research.

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Don't be shy, doc - digitally examine me.

PROSTABLOG:  This is a joke, right – a NZ contest will be launched this week to rate men’s bum cracks as part of this year’s Blue September prostate cancer awareness campaign?

Am I being prudish, or will this seriously help persuade a man to go to his GP and ask for a prostate cancer checkup…that will involve the doctor performing a digital exam?

Digital exam – polite language for sticking a finger up your “bum crack” to feel the prostate for signs of cancer.

Isn’t convincing men the digital exam is no threat to their masculinity one of the big problems of prostate awareness?

Are we so far along the path of overcoming macho resistance (read homophobia) that we can joke about this in a serious awareness campaign?

Doubt it.

A story in today’s Sunday Star-Times newspaper announcing the bum crack contest said:

THEY CAN be seen on building sites throughout the country, are the bane of women’s lives and probably the delight of men’s – yes, the humble builder’s crack is again demanding attention.

A cheeky Auckland advertising agency has come up with a novel campaign called Rate My Crack in order to raise awareness for Blue September – the major awareness campaign of the Prostate Cancer Foundation of New Zealand.

The online campaign asks builders, both male and female, to take photos of their workmate’s rear end as it spills out of their jeans and send it in to be judged by the online community.

The owner of the winning ‘‘bum cleavage’’ will receive $1000 to spend at a Placemakers store.

Leighton Dyer, of Rascal advertising agency, said the company was looking for a light-hearted way to raise the profile of a serious disease.

He was not concerned the campaign would offend any sensitive souls – and he expected more than 90% of the entries to be from men.

Website http://www.ratemycrack.co.nz will go live on Tuesday.

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adam-garone-pPROSTABLOG NZ: Ex-pat Kiwis in the US, Canada and the UK are great proponents for Movember and help spread the word about the grow-a-mou prostate cancer campaign, says the charitable organisation’s CEO and co-founder, Adam Garone (left).

One thing the Kiwi men of Movember should be very proud of is that they helped make Movember a global campaign.

I’m constantly amazed at how many Kiwis I bump into in the US and Canada, where I now reside.

Our main objective in taking the campaign global is that it will provide infinitely more funding to prostate cancer research than we could raise in Australia and New Zealand.

That funding is moving us closer to better screening tests and treatment options which will benefit prostate cancer patients and survivors across the globe.

You may be interested in this video, which explains the funding impact Movember is having in the US on prostate cancer research.

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NZ DOCTOR: ‘General practice is the perfect place to support or drive awareness campaigns…but should we be supporting one organisation more than another just because their campaigns are slicker?’ asks former practice nurse Barbara Docherty, who lectures at the University of Auckland School of Nursing. READ MORE>

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PROSTABLOG NZ: Moustaches or blue paint? What works best when it comes to helping prostate cancer patients?

This may be a dilemma for NZ’s generous public as two Australian-based organisations go up against one another in annual Kiwi campaigns to get attention – and money – for the world’s most devious killer of men.

Marketing company (MWC Media) has just completed Blue September, which has just run for the second time here.

Seemingly unique to NZ and Australia, Blue September uses celebrities, blue paint on faces, clever branding, media events and photo-ops to raise the profile of the Prostate Cancer Foundation of NZ, a bunch of mostly volunteer prostate cancer survivors and their families.

The other is charitable organisation  Movember. It hooked up with the Foundation in 2006 and in two years raised more than $2 million for the foundation’s coffers.

But in 2008 it switched its benevolent aim to the Cancer Society of NZ and the Mental Health Foundation.

Also big in Australia, the US, Canada and the UK, Movember is in the process of launching once again for next month.

This week, it got national press and web attention with the announcement of a survey it had done on how poorly men look after their health (no details of the sample size, who did the survey, etc, were released, going by the media reports).

Movember began as the 2003 brainwave of four Aussie blokes and has since grown into a global operation which raises funds for the US Prostate Cancer Foundation, the Prostate Cancer Charity in Britain, and the Cancer Council in Australia.

Australia and NZ seem to be the only countries where there are two prostate awareness campaigns running closely together (separated by October).

Who raises what, who gets the money and what’s it spent on?

This writer knows the answers so far as the NZ Prostate Cancer Foundation is concerned (I was a board member for a couple of month).

They were published here in August, when we provided an account of the foundation’s annual results released at its annual meeting in late July.

What about the Cancer Society of NZ, the 50% beneficiary of Movember (it’s unclear how the Mental Health Foundation got into the act, but we have asked Movember. There has been a delay because earlier this month its NZ website was not working)?

Some questions were put to Dalton Kelly, the Cancer Society’s CEO, who readily provided detailed answers today.

Here’s what we asked, and here’s what he said:

Hello Jim – thank you for your email.

We are very happy to share our involvement with Movember and the funding we have received from them. We have very detailed project plans and accounting processes, which we use to report back to Movember on a regular basis, so I can do this straight away for you.

How much did the Cancer Society receive from the Movember organisers last year?

The Cancer Society received 50% of funds raised from the 2008 Movember Campaign. The Mental Health Foundation was the recipient of the other 50%.

What was that money spent on?

The money was divided into a three-way split – one third research, one third for regional projects and one third for national projects.

The research share was awarded in our last grants round to two projects:

To improve the health and quality of life of prostate cancer patients on androgen deprivation therapy by programmed physical activity

Dr Justin Keogh and Dr Daniel Shepherd, School of Sport and Recreation, AUT University, Auckland. Money from this grant round will be used by the investigator to explore how to best get men with prostate cancer into exercise programmes and how they may stay in it. Men on hormone treatment for prostate cancer lose some strength and exercise may reverse this.

RADAR prostate cancer trial

The biggest prostate cancer trial in Australasia has been running since 2007. Associate Professor David Lamb, based in Wellington, is investigating how long to use hormone therapy in prostate cancer, and whether the side effectives of treatment (osteoporosis) could be reduced by the use of bone-hardening drugs (bisphosphonates).

So far the regional budget has been awarded to eight regional projects:

  • Field Days – men’s health with a focus on prostate cancer – Waikato.
  • Developing a resource being a hardware education tool for prostate cancer – Central Districts.
  • Men’s Health Challenge brochure delivered to the RFU – Taranaki Centre.
  • Workplace-based men’s health initiative with a focus on prostate cancer (with an intention it will be developed into a national model) – Wellington
  • A prostate cancer support project to visit rural areas using kaumatua who have had prostate cancer to talk to the men/women and also a project with all the Rotary Clubs focusing on prostate cancer – Gisborne/East Coast.
  • What do men want? A series of focus groups asking men about how they want information about prostate cancer delivered to them – booklets, advertising, and also reviewing the Cancer Society’s current prostate cancer literature for suitability – Auckland.
  • Hawkes Bay A&P Show – Men’s Warrant of fitness

National Office has spent some of its allocation on the Men’s Health Challenge – targeting organisations such as the Defence Forces, Fire and Police Service where the employees are largely men.

What proportion was spent on prostate cancer?

All the money has been spent on prostate cancer in the sense that all the projects have a focus on prostate cancer and there is a component in every activity addressing prostate cancer.

In addition the projects promote reducing risks behaviours – such as not smoking, eating well and exercising -as we see these as an important aspect of public education.

What amount do you expect to receive this year?

We don’t really have any idea – we have not made any projections.

What will this year’s proceeds be spent on?

We plan to repeat the exercise of one third to research, one third to regional projects (which there will be a grant round again for) and one third to developing national programmes and resources focusing on prostate Cancer

What proportion of the overall sum raised by Movember is given to your society?

Once expenses are taken out, the Cancer Society receives half the money in conjunction with the Mental Health Foundation.

How much did the society receive from the Rowing For Prostate team in the Indian Ocean Rowing Race? I understand you agreed to be a beneficiary of that. The team apparently raised 24,000 pounds for the UK Prostate Cancer Charity.

The Rowing for Prostate Team approached the Cancer Society of New Zealand to ask us to be a beneficiary for this fundraiser in New Zealand.

Initially, as was Movember, the Rowing for Prostate team had aligned itself to the Prostate Cancer Foundation. Both organisations found it very difficult to work with the Prostate Cancer Foundation and approached us instead.

We felt the project had a great deal of merit in that the boys were very high profile, committed to spreading the word about prostate cancer and were good role models in terms of living healthy lives.

At this stage we do not know the amount we will receive from this fundraising event.

On this last question – how much came from the four English expats living in NZ who made up the Rowing For Prostate (RFP) team – Prostablog can assist to a small degree.

We found an English fundraising organisation called Just Giving that handled the RFP fundraising, which involved some radio stations in Auckland and a Rowing For Prostate website (now gone).

It says the rowers’ target was £24,000.00 ($NZ51,827.43), its main beneficiary is the UK Prostate Cancer Charity, and the target was slightly exceeded (£24,145.03 raised so far).

Prostablog has emailed the website to ask how much of the money is coming back to the NZ Cancer Society, but so far there is no reply.

A similar request made to the organisers of the Indian Ocean Rowing Race referred us to the Rowing For Prostate team, but our inquiry some weeks ago has drawn no response.

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NZPA: NZ Prime Minister John Key has pledged his support for Movember – but he will not be sprouting facial hair. READ MORE>

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WHITIREIA journalism student CARL SUURMOND went to the Chatham Islands with the Prostate Cancer Foundation last weekend. Here’s his first report (see below for his SLIDE SHOW):

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FLYING PROSTATE TEAM: from left, Carl Suurmond, Dene Ainsworth, Daniel Marshall, David Mason, Ash Zoias, Kelvin McDonald and Joe Tapara.

PROSTABLOG NZ: The men of the Chatham Islands are a tough  breed of fishermen and farmers whose work environments have shaped their hardwearing demeanour – but it’s the women of the island who are really tough.

Without the support and encouragement of wives, partners and mothers, many of the male inhabitants of the island may not have turned up at the presentations on prostate cancer held over the weekend.

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Prostate Cancer Foundation board member Dene Ainsworth (left) and Joe Tapara.

That’s the view of Joe Tapara (Ngāti Ruanui),  cultural adviser for the Hao Te Ora o Wharekauri Trust and member of the Chatham Islands Māori Community Health.

“The wives and the partners were the reason why so many men turned up,” he said. “Without them nagging, I’m not sure how many would have bothered.”

Chathams 15

Dene (right) in the jump seat behind the pilots.

The weekend presentations aimed to raise awareness of prostate cancer and promote early detection, with a focus on reducing fatalities amongst Māori men.

Maori are less likely to be diagnosed early and suffer a death rate after diagnosis that is twice that of non-Māori.

The trip was funded and organised by the NZ Prostate Cancer Foundation, in conjunction with Māori Community Health and Chatham Island Health Care.

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David Mason (right) and Daniel Marshall get checked out on a boat at Port Hutt.

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ISLAND FOOD: The team is spoiled at Kaingaroa.

The team included the expertise of urologist Dave Mason and trainee urologist registrar Daniel Marshall, both from Hastings.

Otaki’s Dene Ainsworth (Te Āti Awa Iwi), a board member on the foundation, and prostate cancer survivor, shared his own experience during four well-attended presentations to several communities around the island, which is 800km off the coast of Christchurch.

Chathams 11

Dene speaks to one of the Chathams gatherings.

In total, 40 men out of 135 over the age of 40 – and a few women – turned out, and in small communities like Kaingaroa Harbour, Owenga and Port Hutt just about all the male population was there to have their questions and concerns answered.

The tour round the main of the Chathams group was organised by Mr Tapara, with plenty of help from other locals.

Mr Ainsworth said the weekend was a great success and the desired outcome had been achieved.

“It was a bloody awesome weekend.  I think we achieved more than we could have ever hoped for.  The reaction from the islanders was first class and they’re really keen to get us to go back and do this on a regular basis.”

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Mr Mason and his colleague were there to address medical concerns and provide advice.

“I think the turnout has been amazing,” said Dave Mason.  “Each place that we’ve been to, the guys have come out and talked about things in different ways and brought up different concerns.

“There was a good bit of interest and a good spread of age groups.”

Mr Marshall said the men were not shy about asking questions.

“From talking to them afterwards it seems they’ve got a lot out of it.  They certainly haven’t been shy in asking questions and finding out what they want to know, which is what it’s all about.

“Seeing the island, seeing the style of life here, the way everyone gets on so well in the community here – it’s been brilliant.”


The waterfont at Waitangi, the main settlement.

The weekend came about through a serendipitous meeting between Dene Ainsworth and Joe Tapara at the first-ever Māori men’s health conference, Tane Ora, held in Blenheim earlier this year.

Chathams 9

MAORI TV: Kelvin McMcdonald (left) & Ash Zoias.

Dene spoke about prostate cancer in a presentation at the conference and was heard by Joe Tapara.

The two talked about men’s health and prostate cancer and Joe told Dene that his presentation was needed on the Chatham Islands.

“I agreed that Chatham Islands men should have the same access and opportunity to these sorts of presentations as ‘mainland’ New Zealanders,” said Dene.

The trip, which was funded by the Prostate Cancer Foundation, was filmed by a crew from Maori Television, which will show it on its top current affairs programme, Native Affairs.


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PROSTABLOG NZ: It’s a powerful way to get the message about prostate cancer death across to people – 600 blue crosses laid out on the forecourt of the country’s national museum.

But not everyone noticed.

In fact some people walked right through the crosses outside Te Papa Museum in Wellington, one man road his bike over them – and a press photographer insisted on standing in the middle of them to get his shot.


CROSSED PATH: This man didn't notice because he had his hands full of takeaways.



...to restore the crosses to order.


He returned, embarrassed...

The majority of passersby, however, looked where they were going and paid due respect to the graphic reminder there are 600 prostate cancer deaths in NZ each year.

crosses8Many stopped at the Prostate Cancer Foundation of NZ stand to get their faces painted.

A brief moments’ silence was orchestrated by Rev Wiremu Herbert, a chaplain from Wellington Hospital.

He has officiated at 10 tangi in Wellington this year for Maori men who have died of the disease.

A few words were said to the crowd who’d gathered by the co-chair of the Wellington branch of the PCF, Doreen Morrison.


Prostate over Parliament - a first for the PCF flag.

Some people took the opportunity to write on the crosses the names of loved ones who have been lost to the cancer.

(In my case, I wrote the name of renowned Wellington journalist and editor Frank Haden, who died a few years ago).

In what was a coup for the foundation, Parliament agreed to fly two Blue September/PCF flags on the flagpoles outside the Beehive and Parliament buildings.

Fitting timing, given the first hearing for the Health Select Committee inquiry into prostate cancer was held this week.

Blue Friday events were held around the country, with schools and businesses urged to encourage students and staff to come to work in blue clothing and paint their faces in the now-familiar Blue September paint.

With just a few days to go of the second-ever Blue September in NZ, organisers MWCMedia and the Prostate Cancer Foundation are declaring the initiative a major success, with awareness of the disease raised everywhere.

In one special Blue September project, a team of urologists and media flew to the Chatham Islands from Wellington today to talk to the male population and offer free tests to men.

According to a health worker on the island, Joe Tapara, there are about 153 eligible men, 67% of them Maori and/or Moriori. He knows of three cases of prostate cancer on the island.

Asked how they react to the offer of prostate tests, he said: “Not very keen. As soon as they get symptoms, they’re keen.”


Reverend Wiremu Herbert is interviewed by Maori TV.


Wellington prostate patient Dermott Burn gets Blue September colouring from Doreen Morisson.


Award-winning Dominion Post photographer Kent Blechynden gets amongst it.


For the first time, Prostate Cancer Foundation flags fly outside Parliament.


Little crosses make a big one outside the front doors of Te Papa Museum.


Malaysian student Jade Chiam applies paint to a young recruit.


Jade Chiam (left) and Tejmeet Singh put the crosses in place.


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crossesPROSTABLOG NZ: Some 600 blue crosses will be positioned at the Te Papa Museum in Wellington this Friday at Te Papa Museum to remember the 600 men who die every year of prostate cancer.

The Prostate Cancer Foundation of NZ has invited 600 members of the public to come at 12.30pm and take a cross in remembrance of those men who have died and support making changes that will reduce this number for the future.

A kaumatua will say a karakia and supporters will observe two minutes silence.

This Friday is Blue Friday, part of the Prostate Cancer Foundation’s major awareness and fundraising campaign, Blue September.

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Brian Sargent and John DeerePROSTABLOG NZ: Brian Sargent has now reached Dunedin on his NZ prostate Cancer Foundation fund-raising tractor trek around the South Island.

He travelled from Oamaru to Dunedin today at about 25kpm and had to take a back road into the city, as the down-hill section of the Kilmog hill was too steep for his tractor brakes.

The photo shows him at the brake cooling area at the end of the northern motorway into Dunedin.

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