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movember

PROSTABLOG NZ: Moustaches or blue paint? What works best when it comes to helping prostate cancer patients?

This may be a dilemma for NZ’s generous public as two Australian-based organisations go up against one another in annual Kiwi campaigns to get attention – and money – for the world’s most devious killer of men.

Marketing company (MWC Media) has just completed Blue September, which has just run for the second time here.

Seemingly unique to NZ and Australia, Blue September uses celebrities, blue paint on faces, clever branding, media events and photo-ops to raise the profile of the Prostate Cancer Foundation of NZ, a bunch of mostly volunteer prostate cancer survivors and their families.

The other is charitable organisation  Movember. It hooked up with the Foundation in 2006 and in two years raised more than $2 million for the foundation’s coffers.

But in 2008 it switched its benevolent aim to the Cancer Society of NZ and the Mental Health Foundation.

Also big in Australia, the US, Canada and the UK, Movember is in the process of launching once again for next month.

This week, it got national press and web attention with the announcement of a survey it had done on how poorly men look after their health (no details of the sample size, who did the survey, etc, were released, going by the media reports).

Movember began as the 2003 brainwave of four Aussie blokes and has since grown into a global operation which raises funds for the US Prostate Cancer Foundation, the Prostate Cancer Charity in Britain, and the Cancer Council in Australia.

Australia and NZ seem to be the only countries where there are two prostate awareness campaigns running closely together (separated by October).

Who raises what, who gets the money and what’s it spent on?

This writer knows the answers so far as the NZ Prostate Cancer Foundation is concerned (I was a board member for a couple of month).

They were published here in August, when we provided an account of the foundation’s annual results released at its annual meeting in late July.

What about the Cancer Society of NZ, the 50% beneficiary of Movember (it’s unclear how the Mental Health Foundation got into the act, but we have asked Movember. There has been a delay because earlier this month its NZ website was not working)?

Some questions were put to Dalton Kelly, the Cancer Society’s CEO, who readily provided detailed answers today.

Here’s what we asked, and here’s what he said:

Hello Jim – thank you for your email.

We are very happy to share our involvement with Movember and the funding we have received from them. We have very detailed project plans and accounting processes, which we use to report back to Movember on a regular basis, so I can do this straight away for you.

How much did the Cancer Society receive from the Movember organisers last year?

The Cancer Society received 50% of funds raised from the 2008 Movember Campaign. The Mental Health Foundation was the recipient of the other 50%.

What was that money spent on?

The money was divided into a three-way split – one third research, one third for regional projects and one third for national projects.

The research share was awarded in our last grants round to two projects:

To improve the health and quality of life of prostate cancer patients on androgen deprivation therapy by programmed physical activity

Dr Justin Keogh and Dr Daniel Shepherd, School of Sport and Recreation, AUT University, Auckland. Money from this grant round will be used by the investigator to explore how to best get men with prostate cancer into exercise programmes and how they may stay in it. Men on hormone treatment for prostate cancer lose some strength and exercise may reverse this.

RADAR prostate cancer trial

The biggest prostate cancer trial in Australasia has been running since 2007. Associate Professor David Lamb, based in Wellington, is investigating how long to use hormone therapy in prostate cancer, and whether the side effectives of treatment (osteoporosis) could be reduced by the use of bone-hardening drugs (bisphosphonates).

So far the regional budget has been awarded to eight regional projects:

  • Field Days – men’s health with a focus on prostate cancer – Waikato.
  • Developing a resource being a hardware education tool for prostate cancer – Central Districts.
  • Men’s Health Challenge brochure delivered to the RFU – Taranaki Centre.
  • Workplace-based men’s health initiative with a focus on prostate cancer (with an intention it will be developed into a national model) – Wellington
  • A prostate cancer support project to visit rural areas using kaumatua who have had prostate cancer to talk to the men/women and also a project with all the Rotary Clubs focusing on prostate cancer – Gisborne/East Coast.
  • What do men want? A series of focus groups asking men about how they want information about prostate cancer delivered to them – booklets, advertising, and also reviewing the Cancer Society’s current prostate cancer literature for suitability – Auckland.
  • Hawkes Bay A&P Show – Men’s Warrant of fitness

National Office has spent some of its allocation on the Men’s Health Challenge – targeting organisations such as the Defence Forces, Fire and Police Service where the employees are largely men.

What proportion was spent on prostate cancer?

All the money has been spent on prostate cancer in the sense that all the projects have a focus on prostate cancer and there is a component in every activity addressing prostate cancer.

In addition the projects promote reducing risks behaviours – such as not smoking, eating well and exercising -as we see these as an important aspect of public education.

What amount do you expect to receive this year?

We don’t really have any idea – we have not made any projections.

What will this year’s proceeds be spent on?

We plan to repeat the exercise of one third to research, one third to regional projects (which there will be a grant round again for) and one third to developing national programmes and resources focusing on prostate Cancer

What proportion of the overall sum raised by Movember is given to your society?

Once expenses are taken out, the Cancer Society receives half the money in conjunction with the Mental Health Foundation.

How much did the society receive from the Rowing For Prostate team in the Indian Ocean Rowing Race? I understand you agreed to be a beneficiary of that. The team apparently raised 24,000 pounds for the UK Prostate Cancer Charity.

The Rowing for Prostate Team approached the Cancer Society of New Zealand to ask us to be a beneficiary for this fundraiser in New Zealand.

Initially, as was Movember, the Rowing for Prostate team had aligned itself to the Prostate Cancer Foundation. Both organisations found it very difficult to work with the Prostate Cancer Foundation and approached us instead.

We felt the project had a great deal of merit in that the boys were very high profile, committed to spreading the word about prostate cancer and were good role models in terms of living healthy lives.

At this stage we do not know the amount we will receive from this fundraising event.

On this last question – how much came from the four English expats living in NZ who made up the Rowing For Prostate (RFP) team – Prostablog can assist to a small degree.

We found an English fundraising organisation called Just Giving that handled the RFP fundraising, which involved some radio stations in Auckland and a Rowing For Prostate website (now gone).

It says the rowers’ target was £24,000.00 ($NZ51,827.43), its main beneficiary is the UK Prostate Cancer Charity, and the target was slightly exceeded (£24,145.03 raised so far).

Prostablog has emailed the website to ask how much of the money is coming back to the NZ Cancer Society, but so far there is no reply.

A similar request made to the organisers of the Indian Ocean Rowing Race referred us to the Rowing For Prostate team, but our inquiry some weeks ago has drawn no response.

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AGMballoons

BLUE BRANDING: Members of the Prostate Cancer Foundation with balloons used by a marketing company to explain the new Blue September fundraiser.

AUGUST 1: PROSTABLOG NZ: A new executive committee to run the Prostate Cancer Foundation of NZ (PCF) was elected by 50 PCF members at their annual meeting in Napier.

Long-time president Barry Young, Thames, was re-elected for his sixth term, after a secret ballot when he was challenged by Hamilton member Peter Forman.

Young’s wife, Carolyn Young (pictured with Barry), stepped down as long-serving Foundation secretary and was replaced unopposed by Ian Hedley of Orewa.

Dinner Barry & CarolynTwo vice-presidents were elected – Dunedin’s Keith Beck, who also runs the PCF website, and long-serving Foundation treasurer Trevor Green, Auckland.

The new executive committee elected by secret ballot from 13 candidates will comprise Dene Ainsworth (Porirua), Ian Chapman (Nelson), Mark von Dadelszen (Havelock North), Nicholas Jack (Auckland) and Prostablog author Jim Tucker (Wellington).

After a surplus of $1.83 million in the financial year to March 31, 2008, the Foundation lost $136,688 in the last financial year.

The main reason was a severing of ties with the Australian-owned Movember fund-raising campaign, which gave last November’s takings to the Cancer Society and others rather than PCF. The 2007 Movember had helped PCF boost its income by more than $2 million.

No money came from fund-raising last year, although the Foundation made $424,672 from donations and memberships ($268,934), interest on investments ($148,255) and other sources.

Despite the loss of Movember (which criticised the PCF for not appearing to use the money it handed over), the Foundation is still in a strong financial position, with total equity of more than $2.5 million (compared with about $3 million the year before). It has most of its money conservatively invested with the ASB Bank.

AGMtoptableSome at the annual meeting were critical of the lack of detail in the balance sheet, but treasurer Trevor Green said the auditors passed the accounts and they were presented to the meeting in the form prepared by the organisation’s accountants.

President Barry gave an assurance than more detailed accounts would be made available as soon as possible. This had not happened in time for the annual meeting.

The auditors, WHK Gosling Chapman, who completed their audit two days before the annual meeting on July 25, made the following comments about the accounts:

Control over revenues from donations and membership income prior to being recorded is limited and there are no practical audit procedures to determine the effect of this limited control.

In this respect alone we have not obtained all the information and explanations that we have required.

In our opinion, except for the adjustments that might have been found to be necessary had we been able to obtain sufficient evidence concerning donations and membership income

  • proper accounting records have been kept by the foundation as far as appears from our examination of those records; and
  • the financial statements on pages 3 to 8 comply with generally accepted accounting practice; give a true and fair view of the financial position of the foundation as at 31 March, 2009 and the results of its operations for the year ended on that date.

AGMcrowd

No budget for the coming year was presented to the meeting.

Barry Young said in his annual report the PCF had had a “most interesting” year, but had emerged as a “more mature organisation better equipped to meet its future obligations”.

It had been affected by the recession, but conservative policies meant it was protected from losses on investments.

“Lower bank interest rates have been the cause of main concern and with commitments to projects (including research) reserves have been reduced.

“Care needs to be taken to maintain reserves at a level where they provide adequate return to enable the Foundation to fulfill the role now expected of it.”

The Foundation continued its financial support of a project seeking markers of biological behaviour in prostate cancer tumours, having given $153,000 over two years.

“Other applications for funding have been postponed until the financial situation clarifies,” he told the meeting.

The PCF funded a project in Palmerston North involving health checks for 100 men and the results of analysis were received two days before the meeting, not leaving enough time for him to absorb and relay them.

In answer to a question from the floor, he said the Foundation would be making submissions to the upcoming inquiry into prostate cancer screening by Parliament’s Health Select Committee. These were being prepared by the organisation’s medical committee in time for the submission deadline of August 21.

The PCF has embarked on a replacement fund-raising campaign called Blue September, which was outlined to the meeting by the NZ representatives of an Australian marketing company called MWC Media.

The representatives showed charts indicating that sponsors lined up for the campaign this year would donate about $150,000.

One, Watties, has agreed to produce a line of baked beans in cans coloured the foundation’s new blue.

Other ideas came forward from the floor of the meeting, including Lin Tucker’s suggestion the foundation should persuade a prophylactic company to make blue condoms.

The Blue September re-branding has so far cost the PCF $168,000.

The PCF has 329 paid-up members and active local branch organisations in Whangarei, North Harbour, South Auckland, Hamilton, Tauranga, New Plymouth, Gisborne, Hawkes Bay, Wairarapa, Mana, Otaki, Wellington, Nelson, Canterbury, Dunedin and Southland. An organiser has been found to set up branches in Auckland.

Early in the meeting, members saw brief extracts from the first two DVDs of a series on prostate cancer being made by veteran TV producer Robert Boyd-Bell. Featuring top urologists, the videos are being progressively posted on the Foundation’s website.

The meeting was followed by a dinner:

DinnerDene&Ans

ABOVE: Executive Committee member Dene Ainsworth (left) in serious discussion with immediate past Vice-President Ans Parder, Christchurch.

Dinner Ian Chapman

ABOVE: Ian Chapman, Nelson, who was re-elected to the executive committee.

Dinner Ian Morrieson

ABOVE: Doreen and Ian Morrison, who run the foundation’s branch in Mana north of Wellington.

DinnerGeneral

ABOVE: Prostablog blogger Jim Tucker (bald, at left) in conversation with Jan Ainsworth.

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